10 Ways to Get More Website Traffic

Now that you’ve built it, Will they come?

So you’ve created your amazing website with well-written content that you’re proud of. You probably can’t wait to show it off to your clients so they can purchase available products or services. To get even more visitors to your site, you need to increase website traffic to become more visible, grow your email list, then you’ll be able to sell your product or services to your target audience.

Directing traffic towards your site doesn’t come easy though, and will not happen unless you put in the necessary effort.  These 10 marketing activities listed below will drive more traffic to your website and greatly improve your web presence.

Develop your website by using your top keywords

Start by creating amazing content before you even think of increasing your website traffic. Do your research and find out how people look for your products or services. With this, you can develop a keyword list to use for all of your marketing activities.

Build each page on your website around one keyword phrase. The Yoast SEO WordPress plugin can help you to always use it in your web page title, Meta description tag and correctly throughout your content. Let’s dive deeper into keyword research and develop a list to use in blog post topics and develop each one of them as well.

Blog daily

Blogging is more than just pouring out so many words. It’s more about providing your audience with helpful content that attracts your target audience. After carefully studying your audience and discovering what they care about, what they are going through, the challenges they’re facing, and how you can help, you can put up the solutions to all these on your blog.

Do the following to ensure your content reaches your target audience:

• Research topics on what your audience needs and the questions they’re asking.
• Organize your editorial calendar by including topics, dates to write, dates to publish and focused keyword phrases.
• Always start with a captivating headline that will entice your potential client. Having a unique headline makes it easier for search engines to lead your audience to you.
• Let people see a story in your writing. It keeps them interested.
• Avoid using complicated words in your pieces, rather make it readable for everyone. You can use headlines and lists.
• Including pictures in your written work will drive your message home.
• Imbed in a call to action, i.e. ask your audience to leave a comment, or even just to share the post on other social media pages.

Blogging can do so much. Yes, you invest in a ton of work but the benefits are far more rewarding than you can imagine. For instance, it provides a platform to show your professionalism so, increasing website traffic is worth the try.

Promote and Sync your content

Push for your content to get viewed once it’s ready, rather than letting it sit there redundant on your blog.

Facebook is a great space to promote your content. Simply post it on your Facebook Page and also share it on your profile.

• Post your work on your LinkedIn profile and LinkedIn company page.
• Craft an image post for Twitter so that it’s easily spotted in the Twitter stream.

Sync your content to trusted sites like Business2Community to distribute your content to a wider audience. This will make you visible to their readers and avail inbound links and social shares. Content posted on Business2Community tends to get more views and shares compared to content posted on personal blogs, however, those shares divert viewers to your website to find out more.

Publish on LinkedIn

LinkedIn allows you to publish your work to all your connections. Post your content within your area of expertise and interests to reach a larger audience with your content. The content you post becomes part of your professional profile and can be located through LinkedIn and other search engines.

After publishing a long-form post, your connections immediately receive a notification in real-time which shows the title of the post only. Important: Start with a compelling headline that will entice your audience. You get only one chance to capture your connection’s attention.

LinkedIn is a great platform for publishing content if you are a B2B business. However, you can also publish content on LinkedIn for consumer-oriented businesses. Your connections may be interested in your product or service.

Propose to guest post

Other than increasing website traffic, you can benefit more from guest blogging. The first one being gaining more visibility with your audience, gaining credibility and getting more backlinks to your website from trusted sources. The only issue here is that not everyone can write, besides its time-consuming.

Many business owners have a hard time creating content to support their inbound marketing strategy. Having outstanding, quality content for guest posting just makes it even more difficult.

However if you’re a writer and want to increase your digital footprint with more content on high ranking websites, simply develop a strategy and learn how to succeed at guest posting. Otherwise, your work stands being ignored.

Host webinars

Free Webinars can help you increase website traffic be it live or on-demand. Many people want to learn something new every day and if you can offer a free webinar, then you can share your expertise with an audience that’s interested in your information.

Webinars will save you from spending too much and can be used for many other things. Always record live webinars and use them to drive even more traffic. Using paid social media advertising, you can promote your webinar on all your social sites which will gain you more views.

Record a podcast

There are two categories of people. Those that like to read informative content and those than prefer listening. Some prefer to commute or even listen to something else that’s not music during their work out sessions. So they’ll usually subscribe to your podcast if the topic interest’s them. With this, busy business owners can make good use of the time they spend doing other things.

Promote your podcasts just as you do for your blog posts. Post on your social media pages and also share it to your email list. This will drive your audience back to your website to access transcripts or links that were mentioned in the audio.

Build a strong web presence

You can extend your web presence to more than just your website. Take advantage of other online properties that list your business. Start with Google My Business and the Better Business Bureau to create listings for your business and avail inbound links. Also check out Insider Pages, Merchant Circle, and Yelp to see if they can work for your type of industry.  Directories and review sites are great ways to build a strong web presence since they have many citations that determine rankings.

Buy into Facebook advertising

Though there has been a decline in organic reach of Facebook Page posts, you can invest some money into Facebook paid advertising to drive better, more qualified traffic to your website. Before you even think about promoting your post, first come up with an approach. For example when visitors come to your page what do you expect them to do? Do this, otherwise, you’ll invest and end up seeing no results. Here’s what you can do for starters:

• Know everything about Facebook Ads Manager and Power Editor. They’re needed to create successful Facebook Ad campaigns.
• Borrow a leaf from advertisements that pop up on your timeline. You could use the same ideas for your ads.
• Try out Facebook Audience Insights and building custom audiences. With this, you can reach your target audience with the right ads for your content.
• Master the whole advertising process. Begin with a strategy, call to action, landing page, ad content and the main goal of the ad: website traffic, qualified leads, visibility.

• Gain knowledge on remarketing and how you can use it without stalking. Set up remarketing audiences on Facebook simply by installing a tracking pixel on your website to help you keep track of people that visited your website.

Once you get a hang of all these effective ways to increase website traffic the rest will be a walkover. Also if you’re a beginner ask for assistance from someone experienced in Facebook advertising so you can learn from them.

Invest in more paid advertising platforms

Other than Facebook, sources like paid search and other social media advertising can also increase website traffic. For example Google Ads, Twitter cards can help you advertise, however, it’s important to first determine what your goals are before you decide on which one of them to use.

Paid advertising is can successfully drive traffic, especially for pioneer websites before you decide other alternatives. If the paid search approach works well for your business it’s okay to continue using it as long as it’s successful and worth the investment. After your website starts to rank well in search engine results with your top keywords, you can relax your campaigns entirely.

Just as it is with Facebook advertising, it helps to engage that specific platform you are using so that you benefit from your efforts.

Extra Tip: Bag your competitor’s traffic.

Similarweb is a tool that allows you to see the exact phrases that your competitors use to get more traffic. Even better it allows you to see WHERE they got the traffic from. It’s a full insight into your competitor’s analytics and online strategy! Jackpot.

Getting traffic to your website is easier than you thought. Give these ten successful techniques a try.

Get traffic to your website now! Contact us today

Putting in place suggestions like these doesn’t take much, however, when you start to get more visitors, is when you realize it’s worth the effort.

So what options do you want to use to increase website traffic?

Your marketing plan will determine which of the above traffic-driving techniques are suitable for your website. Chances are you may use them all. So select what you’ve discovered will work for your site and increase your viewership.

Research and discover where your potential clients spend most of their time and convince them to visit your web site.

Also, are you wondering whether there are other sources apart from Google that can attract more visitors to a web site? Yes, there are! The mentioned methods will guide you on how to get more traffic without relying so much on Google search traffic.