Top Resources for Designing Different Types of Logos
From a small writing pen to the large branded cars, the use of a logo is very prominent in our daily lives. A single logo decides upon the making or breaking of a company. The business prospects of a firm are solely dependent on the brand image presented by the logo.
It connects the company to its customers or the public. A good logo engages and builds a rapport with the audience and hence, bring in more clients! A logo that lacks connection, however, results in the company’s loss of clients and, at times business revenues.
For this reason you need to invest careful thoughts and concepts into creating a logo design that truly represents your business. Here are some resources that will help you achieve that.
Top resources for designing the perfect logo
1. Thoughtful use of colours
A visual message requires a colourful interpretation. Nevertheless, it is not a canvas painting that you can add any color you like. It needs to be a thoughtful expression – you need to plan out your logo colors with effective color palettes for which color tools are useful.
Depending on the theme of the logo, it can attract the right type of customers. The colors should complement the graphical design, brand message, and marketing campaigns, apart from just making it look beautiful.
2. Gradient is In
Ever since the hit Instagram logo design got approval from the design community, many companies and logo designers have started to adopt this trend wholeheartedly. For those designers who struggle with creating gradient logo designs, there are tons of gradient creation tools out there. Some of them include UIGradients, Coolors.co, Colordesigner, etc. which offer ready to add or use gradient color palettes.
3. Careful Selection of Fonts
It is highly unlikely you will have a theme of calmness with a font style representing chaos. Hence, the choice of a perfect font style is essential when designing a logo.
Depending upon the target audience, your brand personality, and message, select an appropriate typeface. For this purpose, you can refer to databases like FontSquirrel, Google Font, Myfonts, etc. for inspiration.
The type of font used should send the message which the brand wants to be endorsed on the public platforms. A slight mistake in the choice of the font style can affect the target audience, negatively or even positively.
4. Icons are Definitive
A simple logo can be impressive and lasts longer in the minds of the audience if designed right. Icons have proved to be simple and effective in this regard.
Apart from having the font, most logo designers also stress on symbol-based logo designs because they can make your brand look iconic.
You can find plenty of icons for inspiration or to include in your logo design through repositories like Flaticon, Icon8, Icomoon, etc.
5. Symbolism is the Key
A logo for a particular business should be the symbol of the whole brand and their ideas. This brings the merchant a step closer to its customer.
For example, some logos can symbolize innovation, while some others may symbolize celebration or nature!
Any symbol chosen should be according to the business’ mission, history, beliefs or even personal vision of the CEO. To incorporate the right symbolism into your logo design you must understand its meanings too. Here’s an article which provides just that, so you can use it wisely in your design.
6. Deciding upon the types of logos
Logos can be of various types. They could range from graphics to text types. These also could be iconic, badge or mascots. Depending upon the needs of the business, owners need to carefully decide upon the type of logo that would fit with their company’s brand image.
A nature-based company could go for an abstract logo design while an environment agency could well do with a badge logo design due to the diversified nature of their organizations, even though both have eco-friendly characteristics. Similarly, a language learning institution could have a monogram logo to represent the institution instead of just an abstract symbol.
7. Seeing Your Logo in Real Life
After you have designed your logo, you would still need to know how it would look when you start using it on brand materials. The best way to see this is to use mockups. Mockups are graphics of branding materials such as stationery, t-shirt, shopping bags, or banners.
Placing your logo on this will help you see how your logo looks when you finally get to use it. If you’re a designer then mockups can help you in presenting your logo concepts more effectively to clients. Some resources to get mockups include Mockups-Design, Freepik, Mockupworld.io, etc.
Natasha Sokolov is a freelance content writer who digs deep to bring out fresh aspects of the topic she writes about. She can write on any topic under the moon in particular niches such as branding, digital marketing and online businesses.