DB Marine
A distinctive identity and connected brand presence for a marine specialist established in 1972.
PROJECT OVERVIEW
One clear identity, from the marina to the road.
DB Marine is a long-established marine business based at Cookham Bridge on the River Thames. Since 1972, the company has developed a comprehensive offering spanning marine parts and engines, servicing and maintenance, boat lifting, moorings and mobile support.
Jigsaw was commissioned to bring these different parts of the business together under a confident and recognisable identity. The project grew beyond a new logo and website into a complete brand system covering marketing, printed material, workwear, marina signage, vehicle graphics and ongoing website maintenance.
Client
DB Marine
Sector
Marine parts, servicing and moorings
Location
Cookham on Thames, Berkshire
What we delivered
Logo design, brand identity, website design and development, marketing, marina signage, vehicle signage and ongoing website maintenance
THE BRIEF
A brand capable of working everywhere.
DB Marine needed a modern identity that respected more than five decades of experience while presenting the business clearly to today’s boat owners, marine professionals and industrial customers.
The branding had to work consistently across very different settings: online, on vehicles, throughout the marina, on flags and large-format signs, on printed material and on staff clothing. The website also needed to organise a broad technical service offering without making it difficult for customers to reach the right team.
01 — BRAND IDENTITY
Modern, established and unmistakably marine
The new DB Marine identity combines a strong monogram with clean typography and a deep navy palette. The result feels contemporary while retaining the authority expected from a business serving the marine industry since 1972.
02 — BRAND APPLICATION
Consistent across every physical touchpoint
We developed the identity across marina signage, flags, printed marketing, business stationery, workwear and vehicle graphics. Each application uses the same clear visual language, helping DB Marine remain recognisable wherever customers encounter the business.
03 — DIGITAL EXPERIENCE
Complex services made easier to navigate
The website brings parts, engines, servicing, maintenance and moorings into a clear structure. Focused enquiry routes direct visitors to the relevant team, while ongoing maintenance keeps the site accurate, secure and useful as the business evolves.
THE RESULT
A joined-up brand built for a working marina.
DB Marine now has a coherent identity that works as effectively on a van, flag or marina sign as it does on the website. The new visual system gives every part of the business a consistent, professional presence while retaining the practical character of an established marine company.
The website provides a clearer way to explore DB Marine’s services and submit detailed parts or servicing enquiries. Ongoing maintenance gives the business a dependable platform that can continue to grow alongside its services, locations and customer needs.
PROJECT DELIVERABLES
A complete identity across digital and physical spaces.
Logo design and brand identity
Colour palette and typography
Website design and development
Service structure and enquiry journeys
Marina and large-format signage
Vehicle graphics and workwear
Printed marketing and stationery
Ongoing website maintenance
Does your brand work everywhere your customers see it?
From your website and vehicles to signage and printed marketing, we create consistent brands that make established businesses easier to recognise and understand.